Behind The Scenes

An Events Industry Blog

How We Can Save Independent Music Venues

Could you imagine living in a world with no venues? No live music? All of the memories and experiences in a crowded concert room, hearing the vibrations of the bass, singing along with your friends in a room filled with historic meaning… all gone. Concerts and tours have been canceled, releases of new music have been pushed back, and one avenue that has skimmed over peoples' minds is the effect these closures are having on independently owned venues. The well-known Fillmore venue in San Francisco, where Jimi Hendrix performed and gave light to rock music in the 1960’s, and The Troubadour in West Hollywood, where Elton John made his U.S. debut, could all be lost and closed for good due to this pandemic.

How to Use OBS to Mix Video, Screen Share, and More on PromoStream

If you want to host a more professional-looking, high-quality stream then learning how to use OBS is a must. OBS stands for Open Broadcast Software. It’s a free tool for live streaming and video recording. It can be used with PromoStream to create more engaging ticketed virtual events. 

How Content Creators Can Increase YouTube Channel Revenue

Leveraging Live Stream Software with Virtual Events to Offer Pay-Per-View Video Every day YouTube hosts over 30 million active users on their platform. There is no denying that YouTube is the most popular video hosting platform out there for video creators. Some of the world’s biggest influencers use the platform to connect and engage with millions of fans.

The History of Live Stream Events Online

The Timeline of How We Got To Where We Are Today In order to fully understand how live streaming software has become the giant that it is, it's important to take a look back into the development and history of streaming. Taking the time machine back to September 7th of 1927, Philo T. Farnsworth invented an instrument that “generated an electronic beam, striking phosphorescent screen and adjusted with electromagnetic coils" which is known today as the first cathode ray tube television

Is Cable Dying In The Era Of On Demand Video Streaming?

Why Live Streaming is Taking Over Screen time has rocketed by 47 percent on smartphones and tablets. We are connected to the internet now more than ever, but at what cost?! It's clear that this trend has taken a toll on traditional cable companies. According to a study done by Survey Monkey, “60% of those that use both cable or satellite AND streaming services say they’re thinking of dumping cable/satellite in the next 12 months.” Even with compelling service bundles created by cable companies like Spectrum or Time Warner, customers are "cutting the cord" and choosing to put their money towards live and pre-recorded video streaming services.

Cybersecurity in the Era of Hackers

Security Risks and Live Streaming: What You Need to Know The world of cybersecurity may be intimidating to those who are new to it, but it's an important conversation to have in this day and age. The internet can be a dangerous place, and everyone who uses it should be aware of the risks, and the steps they can take in order to protect themselves. With live streaming exploding in popularity, millions of people are starting to adopt new tools and technologies to get in on the action. Live streaming is now more accessible than ever before, and while exciting, there are risks associated with live streaming that you should be aware of. Ask yourself... do you have a cybersecurity plan?

Why Live Streaming Maximizes Revenue In The New Technology Age

How Live Streaming Has Consumers Increasing Their Digital Footprint The world has changed its habits because of COVID-19, leading people to become more active digitally. With the increase in digital foot traffic, it can become easier to incorporate and promote new technologies like virtual reality and live streaming. According to Lindsay Lehr from America’s Market Intelligence, “We can expect a boost in everything right now. Some of this consumer behavior being introduced right now will stick and cause sustained growth through this year and next year.”A shift has taken place in the way people view video streaming platforms and technology. As it used to be seen as a convenience, live video technology has become a necessity. Platforms like Zoom and Skype have gained popularity for live streaming events, conferences, meetings, sports classes, and more. Unfortunately, according to CNBC, governments were “urging Netflix, YouTube and other streaming giants to restrict HD viewing to ease the strain on the internet due to unprecedented usage amid the COVID-19 pandemic." Spinning the surprising narrative into something greater, those considering making money by live streaming are now more than ever encouraged to do so.

State of the Music Industry: Live Streaming Isn't Going Away

Learn About The Industry's Shift To Virtual Live Streaming It started with the delay of one of the biggest festivals in the world. Then, while the world was just barely getting over the shock of Coachella being moved to October, Live Nation and AEG suspended all concerts for at least the month of March. As the months go on, there is still no exact date when concerts and live music events could return.

Why Live Online Yoga Classes Are The Wave of the Future

Here’s Why You Should Be Teaching Yoga Classes Online Have you ever struggled to teach a yoga class while balancing a full-time job? Do you travel a lot, and wish you could spend less time traveling and more time teaching? Are you limited by the physical space at your yoga studio, and would like to reach more students and make more money? There is a solution to all of these problems when you consider teaching online virtual yoga classes over traditional in-person yoga classes. Live streamed, online yoga sessions are also likely to benefit your students. Students that have time constraints, and can’t seem to squeeze in enough time for their workouts may benefit from taking online classes instead. Consider the following pros and cons of teaching yoga online.

Marketing Timeline: Live Streaming Made Easy

Learn About Live Streaming Timelines To Create An Effortless Event So you have your idea locked in for a live streamed event and are ready to start promoting and selling it. But what is the first step? We hear about creating marketing content leading up to virtual events, but rarely see these timelines broken down. The most important aspect of promoting live streamed events is generating traction and awareness surrounding your live stream's content. With the help of different social media platforms and email campaigns, you can generate bigger followings and also attract more attendees and viewers along the way.

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