Behind The Scenes - An Event Industry Blog

Amanda Cosenza

Amanda is a music festival fanatic with an entrepreneurial spirit. She’s a digital marketing professional specializing in events. Prior to PromoTix, Amanda owned a marketing and sponsorship agency called Festivate, working with well known brands and creating activations for EDC, Envision Festival, Backwoods Music Festival, and many more.

Recent Posts

State of the Music Industry: Live Streaming Isn't Going Away

Jun 29, 2020 12:16:30 PM / by Amanda Cosenza posted in Industry News, Concert Tour, Event Promotions, live stream, live stream software, virtual event, live stream event

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Learn About The Industry's Shift To Virtual Live Streaming

It started with the delay of one of the biggest festivals in the world. Then, while the world was just barely getting over the shock of Coachella being moved to October, Live Nation and AEG suspended all concerts for at least the month of March. As the months go on, there is still no exact date when concerts and live music events could return.

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3 Considerations When Pricing Your Live Stream Event

Jun 19, 2020 2:06:37 PM / by Amanda Cosenza posted in live stream software, make money live streaming, virtual event, live stream event, ticketed live stream

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Key Factors to Consider When Deciding What Price to Sell Tickets for Virtual Events

So you have an event you’d also like to live stream or you are thinking about hosting a fully virtual online event. Congrats! You are helping to propel your event into the future and increasing your reach by live-streaming. According to a study done by Livestream and New York Magazine “67% of audiences who watched a Livestream purchased a ticket to a similar event the next time it occurred.”

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5 Questions to Ask When Choosing Live Streaming Software

Jun 19, 2020 2:01:03 PM / by Amanda Cosenza posted in Event Promotions, live stream software, virtual event, live stream event, ticketed live stream

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What to Look For When Hosting Live Stream Events Online

Taking an event online, whether it’s to stream an in-person event to those who can’t attend, or to host a fully virtual event, is no easy task. However, for most organizers looking to grow the reach of their event, it is a critical step. Conviva found in an annual consensus that viewing hours of internet-delivered video across mobile, connected TVs and desktop screens grew by 114% in the first quarter of 2018. With the explosive growth of online video, live events can’t afford to miss out on the increase in ROI live-streaming can bring.

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Why Privacy and Security Matters for Live Streaming

Jun 10, 2020 12:39:51 PM / by Amanda Cosenza posted in live stream, live stream software, make money live streaming, how to live stream, live stream event, ticketed live stream, privacy and security

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Is your Live Stream Software Secure?

Meeting intrusions during live video streaming has become such an issue that Wikipedia added the term “Zoombombing” to their website and the FBI released a warning. They reported that the highjacking of video-teleconference sessions was emerging nation-wide. Reports of unidentified individuals accessing virtual classrooms and shouting profanities and other inappropriate actions.

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How to Make More Money with Less Risk By Teaching Online

May 27, 2020 4:45:57 PM / by Amanda Cosenza posted in online yoga class, live stream, live stream software, teach online, yoga, virtual event, live stream event

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The Best Live Stream Software to Start Teaching Online

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5 Strategies to Increase Attendance of Your Live Streams

May 27, 2020 4:18:48 PM / by Amanda Cosenza posted in Guerilla Marketing, Social Media Marketing, live stream, live stream software, make money live streaming, how to live stream, live stream event

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Live Stream Platform Encourages an Increase in Attendance and Watch Time

The world of live streaming has gotten a lot more competitive recently. The amount of monthly streamers on Twitch is up 37% this year alone. Standing out and garnering an audience is no easy task in the modern climate.

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How to Increase the ROI of Your Virtual Event

May 26, 2020 2:04:36 PM / by Amanda Cosenza posted in Festival Marketing, Event Promotions, Social Media Marketing, registration pages, live stream

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How to Use Registration Pages as a Powerful Marketing Tool

May 26, 2020 2:02:59 PM / by Amanda Cosenza posted in Festival Marketing, Event Marketing, PromoJuice, Social Media Marketing, registration pages

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Why Use Registration Pages as an Event Marketing Tool?

Event Registration Pages are useful tools that event organizers utilize to market their events before tickets go on sale. If your event is not ticketed, then this is an excellent way to increase the ROI of your event by collecting attendee data. Whether your event is in-person or virtual and hosted on a live streaming platform, this is one the most efficient ways to gather information and drive more attendance.

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