Behind The Scenes - An Event Industry Blog

Sebastian Schulze

Sebastian is a music nerd, concert lover, and grassroots marketing specialist. His passion is working with venues, promoters, and festivals all around the globe to help spread positive experiences to as many people as possible. Sebastian works hands on with our clients to ensure their street team programs are successful.

Recent Posts

Introducing PromoTix: The World's First Fee-Free Ticketing Platform

Oct 11, 2019 10:34:54 AM / by Sebastian Schulze posted in Industry News, ticketing, Ticket Sales, PromoTix

0 Comments

The Biggest Industry Problem

Did you know that the average ticketing service fee in the U.S. is 27%?1For far too long, event organizers have been getting their profits squeezed from all angles: from high ticketing fees, to increasing costs for production and performers, 68% of music festival organizers reported profitability as their biggest challenge.

Read More

Festival Booking Tips From the Pro's (PDF)

Aug 29, 2019 9:59:35 AM / by Sebastian Schulze posted in Helpful Resources, Festival Management

0 Comments

"Here today, and gone tomorrow"

Read More

An In-Depth Look at PromoJuice's Ambassador Social Promo Module

Aug 27, 2019 12:54:05 PM / by Sebastian Schulze posted in Influencer, Street Team Management App, Street Team Promotions, Ambassador Program, Event Marketing, Event Promotions, Social Media Marketing

0 Comments

Promoting Events on Social Media?

If there's one thing that is especially true about social media marketing, it is that it's constantly changing. Platforms come and go, algorithms change, and as a social media marketer: you have to be nimble on your feet!

Read More

How to Successfully Manage Your Festival's Street Team (PDF)

Aug 23, 2019 10:03:46 AM / by Sebastian Schulze posted in Helpful Resources, Street Team Management, Street Team Management App, Street Team Promotions, Ambassador Program, Guerrilla Marketing, Timeline, Festival Management

1 Comment

What is a street team anyway...?

A street team (or ambassador program) is a selected group of people that engage with your social media content, hand out promotional materials, and help generate additional revenue for you. Typically, street team members are rewarded with discounts, free tickets, and exclusive perks related to your products or events.

Read More

An In-Depth Look at PromoJuice's Field Marketing Tool

Aug 22, 2019 6:28:46 PM / by Sebastian Schulze posted in Field Marketing, Helpful Resources, Poster Distribution, Street Team Promotions, Ambassador Program, Event Marketing, Event Promotions, PromoJuice, Guerrilla Marketing

0 Comments

Do You Invest in Fliers/Handbills/Posters, etc.?

If you do, you know that they're not cheap! Printing materials for your upcoming events can be expensive. If you're going to get materials printed it's important that you protect your investment.

Read More

Need to Relax? ReJuvenation Retreat Is For You... 🏝

Aug 16, 2019 4:52:41 PM / by Sebastian Schulze posted in Our Partners, Poster Distribution, Rekinection, Street Team, Street Team Promotions, Ambassador Program

1 Comment

"Pause for a weekend in nature, bonding and exploring ways to rejuvenate your mind, body and soul."

Are the stresses of daily life getting you down? Need a weekend to simply relax, enjoy the company of good friends, and decompress? The good people over at ReKinection specialize in bringing you these types of experiences, and next month, they're teaming up with Yoga Evangelist to bring you three days and two nights of pure relaxation.

Read More

The Biggest Issues with Ticketing...

Jul 31, 2019 9:26:30 AM / by Sebastian Schulze posted in ticketing, Ticket Sales, Surveys

0 Comments

Have you ever sold tickets online...?

If your answer to the above was yes, we know that things don't always go according to plan. Perhaps you had a scanner malfunction at the front gate, or you couldn't export the exact report you wanted. Perhaps you were unhappy with the high fees your ticketing company was charging, or their customer service wasn't there when you needed them...

Read More

An In-Depth Look at Selling More Tickets with PromoJuice

Jun 18, 2019 7:59:47 PM / by Sebastian Schulze posted in Street Team, Street Team App, Street Team Management, Street Team Management App, Street Team Promotions, Ticket Sales, PromoJuice

0 Comments

Who Wants to Sell More Tickets for Their Upcoming Events?

That's right, we're looking at you. Thankfully, you came to the right spot... here you can find out why event promoters everywhere are switching to PromoJuice to sell more tickets for their events. PromoJuice taps into the power of "groupthink" and peer pressure, leveraging street teams to produce impressive results for event organizers all over the world.

Read More

An In-Depth Look at Selling More Merchandise with PromoJuice

Jun 13, 2019 4:33:54 PM / by Sebastian Schulze posted in Street Team, Street Team App, Street Team Management, Street Team Management App, Street Team Promotions, PromoJuice, Merchandise Sales

0 Comments

Do you own an online store? Are you constantly searching for new ways to sell more merchandise, and get your products in front of more people?

As the saying goes, sometimes it's better to ask for help than to go at it alone. With the new Merchandise Module from PromoJuice, you can enlist a team of salespeople to help sell your products for you! With our comprehensive, easy-to-use platform, you can recruit, message, and manage your team of brand ambassadors right under one roof.

Read More

The Werk Out Music Festival Joins PromoJuice For 10th Anniversary

Jun 13, 2019 11:07:28 AM / by Sebastian Schulze posted in Ambassador App, Festival Marketing, Field Marketing, Our Partners, Poster Distribution, Street Team, Street Team Promotions, Ambassador Program, Ticket Sales, The Werk Out Music And Arts Festival

0 Comments

"It’s our 10th anniversary and we’re going big" - The Werk Out Music And Arts Festival

Anniversaries are always fun... and ten year anniversaries are even better. For the past decade, festival-goers from all over the Country have travelled from far and away to attend The Werk Out Music And Arts Festival, which has since become a serious player in the Midwest music festival scene. The 3 day camping, music, and arts festival is taking place this year, August 1-3, 2019 at Legend Valley Concert Venue & Campground in Thornville, OH.

Read More

Subscribe to Email Updates

Recent Posts