Behind The Scenes - An Event Industry Blog

Festival Booking Tips From the Pro's (PDF)

Aug 29, 2019 9:59:35 AM / by Sebastian Schulze

"Here today, and gone tomorrow"

That’s been the unfortunate fate of many recent music festivals that have come and gone. With artist booking fees rising, production costs increasing, and dozens of other obstacles and hazards, producing a music festival in this day and age is a massive undertaking. It’s no surprise then why many festivals “pop up.” and then are unable to return for a second year.


Choosing Artists For Your Lineup

From a study we did in 2018, we found that on average, 40% of music festival budgets go straight to booking talent (that’s more than twice what the second largest line item was… production costs!). It’s fair to say then, that picking the artists for your lineup will be the single largest expense you’ll need to consider when producing your own festival.


How We Can Help

To help you on your journey, we interviewed producers from successful music festivals all over the United States and asked them an array of questions. We wanted to find out what their thought process is when choosing talent, and what steps they take to ensure that their investments are safe. Obviously, the information we gathered was a gold mine, and we want to share it with you for free!

Our Free PDF covers the following topics:

  • Knowing how big to go (and when)
  • Relationships with artists, managers, and agents
  • Picking the right headliners
  • Picking the right support acts
  • Collecting and visualizing your data
  • Creating a plan and sticking with it
  • Deciding how much to offer
  • Structuring your offer
  • The three most important show marketing techniques


Download it for FREE below 👇

Download Free PDF

Event Organizers Request a Demo


After you’ve checked out the PDF, don’t forget to check out our other free music festival planning tools HERE.

Good luck out there!

Topics: Helpful Resources, Festival Management

Sebastian Schulze

Written by Sebastian Schulze

Sebastian is a music nerd, concert lover, and grassroots marketing specialist. His passion is working with venues, promoters, and festivals all around the globe to help spread positive experiences to as many people as possible. Sebastian works hands on with our clients to ensure their street team programs are successful.

Subscribe to Email Updates

Recent Posts