Behind The Scenes - An Event Industry Blog

Essential Tips For Successful Street Team Ambassador Programs (PDF)

Feb 19, 2019 7:03:18 PM / by Sebastian Schulze

What is a street team anyway...?

A street team (or ambassador program) is a selected group of people that engage with your social media content, hand out promotional materials, and help generate additional revenue for you. Typically, street team members are rewarded with discounts, free tickets, and exclusive perks related to your products or events.


Consider building a street team if you are looking to:

  • Get the word out about your next event
  • Promote your brand
  • Spread awareness on social media

These days, word of mouth and influence has never been more crucial. Successful street team management can make the difference between success and failure for your brand or upcoming event!


How can I make my street team successful?

Street team management is no easy task (if we're being honest... it's actually quite daunting). When you have to find a way to motivate your street team members, communicate effectively with your team, reward your hardest workers, and track everything with organization and insight... it's no wonder why so many street team programs fizzle out or never reach their full potential.

If you're thinking about starting your own street team (or even if you already have one), here are some questions you will have to ask yourself:

  • How do I recruit trustworthy team members?
  • Which activities should I have my street team participate in?
  • What does it take to be a respected team leader?

If you'd like to know the answers to these questions and more, we have PDF for you that is a must read... and it's absolutely free! We interviewed real team leaders, street team members/ambassadors, influencers, and more. We compiled everything so that YOU can make your street team or ambassador program a 5 star enterprise.

Put on your reading glasses, quit running in circles, and supercharge your street team program with this simple PDF!


Download Free PDF

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Do you have any strategies that help you best manage your street team or ambassador program? Leave a reply below.



📸: Venue 578

Topics: Ambassador App, Festival Marketing, Field Marketing, Helpful Resources, Poster Distribution, Street Team, Street Team App, Street Team Management, Street Team Promotions, Ambassador Program, Event Marketing

Sebastian Schulze

Written by Sebastian Schulze

Sebastian is a music nerd, concert lover, and grassroots marketing specialist. His passion is working with venues, promoters, and festivals all around the globe to help spread positive experiences to as many people as possible. Sebastian works hands on with our clients to ensure their street team programs are successful.

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