Behind The Scenes - An Event Industry Blog

Is Cable Dying In The Era Of On Demand Video Streaming?

Jul 27, 2020 12:31:33 PM / by Natalia Victoria posted in Guerilla Marketing, Event Promotions, ticketing, live stream, virtual event, PromoStream

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Why Live Streaming is Taking Over

Screen time has rocketed by 47 percent on smartphones and tablets. We are connected to the internet now more than ever, but at what cost?! It's clear that this trend has taken a toll on traditional cable companies. According to a study done by Survey Monkey, “60% of those that use both cable or satellite AND streaming services say they’re thinking of dumping cable/satellite in the next 12 months.” Even with compelling service bundles created by cable companies like Spectrum or Time Warner, customers are "cutting the cord" and choosing to put their money towards live and pre-recorded video streaming services.

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State of the Music Industry: Live Streaming Isn't Going Away

Jun 29, 2020 12:16:30 PM / by Amanda Cosenza posted in Industry News, Concert Tour, Event Promotions, live stream, live stream software, virtual event, live stream event

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Learn About The Industry's Shift To Virtual Live Streaming

It started with the delay of one of the biggest festivals in the world. Then, while the world was just barely getting over the shock of Coachella being moved to October, Live Nation and AEG suspended all concerts for at least the month of March. As the months go on, there is still no exact date when concerts and live music events could return.

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Marketing Timeline: Live Streaming Made Easy

Jun 29, 2020 2:20:13 AM / by Natalia Victoria posted in Event Promotions, PromoJuice, live stream, live stream software, live stream event, ticketed live stream

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Learn About Live Streaming Timelines To Create An Effortless Event

So you have your idea locked in for a live streamed event and are ready to start promoting and selling it. But what is the first step?

We hear about creating marketing content leading up to virtual events, but rarely see these timelines broken down. The most important aspect of promoting live streamed events is generating traction and awareness surrounding your live stream's content. With the help of different social media platforms and email campaigns, you can generate bigger followings and also attract more attendees and viewers along the way.

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5 Questions to Ask When Choosing Live Streaming Software

Jun 19, 2020 2:01:03 PM / by Amanda Cosenza posted in Event Promotions, live stream software, virtual event, live stream event, ticketed live stream

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What to Look For When Hosting Live Stream Events Online

Taking an event online, whether it’s to stream an in-person event to those who can’t attend, or to host a fully virtual event, is no easy task. However, for most organizers looking to grow the reach of their event, it is a critical step. Conviva found in an annual consensus that viewing hours of internet-delivered video across mobile, connected TVs and desktop screens grew by 114% in the first quarter of 2018. With the explosive growth of online video, live events can’t afford to miss out on the increase in ROI live-streaming can bring.

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How to Increase the ROI of Your Virtual Event

May 26, 2020 2:04:36 PM / by Amanda Cosenza posted in Festival Marketing, Event Promotions, Social Media Marketing, registration pages, live stream

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An In-Depth Look at PromoJuice's Ambassador Social Promo Module

Aug 27, 2019 12:54:05 PM / by Sebastian Schulze posted in Influencer, Street Team Management App, Street Team Promotions, Ambassador Program, Event Marketing, Event Promotions, Social Media Marketing

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Promoting Events on Social Media?

If there's one thing that is especially true about social media marketing, it is that it's constantly changing. Platforms come and go, algorithms change, and as a social media marketer: you have to be nimble on your feet!

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An In-Depth Look at PromoJuice's Field Marketing Tool

Aug 22, 2019 6:28:46 PM / by Sebastian Schulze posted in Field Marketing, Helpful Resources, Poster Distribution, Street Team Promotions, Ambassador Program, Event Marketing, Event Promotions, PromoJuice, Guerrilla Marketing

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Do You Invest in Fliers/Handbills/Posters, etc.?

If you do, you know that they're not cheap! Printing materials for your upcoming events can be expensive. If you're going to get materials printed it's important that you protect your investment.

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HEARD Presents Joins Forces with PromoJuice 🎤🤘

Jun 12, 2019 12:46:10 PM / by Sebastian Schulze posted in Ambassador App, Field Marketing, Our Partners, Street Team, Street Team App, Street Team Management, Ambassador, Ambassador Program, Event Marketing, Event Promotions, Ticket Sales, HEARD Presents

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"(Heard) is dedicated to creating dynamic music events with the feel and ingenuity of warehouse style parties, all in the name of the fan experience"

If you're familiar with the Austin music scene, then you're no stranger to HEARD Presents. HEARD has been showcasing fresh emerging talent at Empire Control Room & Garage and The Parish - two frequently visited venues in Austin, TX for the past several years, as well as Waterloo Music Festival, one of Austin's premiere camping music festivals.

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Street Team Success Story - Interview with Ricky Hong

May 17, 2019 9:22:22 PM / by Sebastian Schulze posted in Street Team, Ambassador, Event Marketing, Event Promotions, Ticket Sales, Interviews, Backwoods At Mulberry Mountain 2019

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Ricky Hong is a hugely successful PromoJuice user and a street team member for Backwoods at Mulberry Mountain, a music festival in Ozark, AR. Here is what Ricky had to say:

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Street Team Success Story - Interview with Chase Myska

Apr 18, 2019 2:30:01 PM / by Sebastian Schulze posted in Street Team, Ambassador, Event Marketing, Event Promotions, Ticket Sales, Interviews, Backwoods At Mulberry Mountain 2019

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Recently I got to catch up with Chase Myska, a street team member who has achieved incredible success promoting for Backwoods at Mulberry Mountain through PromoJuice. Here is what Chase had to say:

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