Introduction - Optimizing Search for Event Listings The success of your venue and events depends on your ranking in the search engines. We all know this, but not many of us know exactly what it takes to rank in search engines to sell more tickets. This SEO Guide for Venues and Events is based on Google's best practices for ranking, tweaked specifically for venues and events.
Why Live Streaming is Taking Over Screen time has rocketed by 47 percent on smartphones and tablets. We are connected to the internet now more than ever, but at what cost?! It's clear that this trend has taken a toll on traditional cable companies. According to a study done by Survey Monkey, “60% of those that use both cable or satellite AND streaming services say they’re thinking of dumping cable/satellite in the next 12 months.” Even with compelling service bundles created by cable companies like Spectrum or Time Warner, customers are "cutting the cord" and choosing to put their money towards live and pre-recorded video streaming services.
Learn About The Industry's Shift To Virtual Live Streaming It started with the delay of one of the biggest festivals in the world. Then, while the world was just barely getting over the shock of Coachella being moved to October, Live Nation and AEG suspended all concerts for at least the month of March. As the months go on, there is still no exact date when concerts and live music events could return.
Learn About Live Streaming Timelines To Create An Effortless Event So you have your idea locked in for a live streamed event and are ready to start promoting and selling it. But what is the first step? We hear about creating marketing content leading up to virtual events, but rarely see these timelines broken down. The most important aspect of promoting live streamed events is generating traction and awareness surrounding your live stream's content. With the help of different social media platforms and email campaigns, you can generate bigger followings and also attract more attendees and viewers along the way.
What to Look For When Hosting Live Stream Events Online Taking an event online, whether it’s to stream an in-person event to those who can’t attend, or to host a fully virtual event, is no easy task. However, for most organizers looking to grow the reach of their event, it is a critical step. Conviva found in an annual consensus that viewing hours of internet-delivered video across mobile, connected TVs and desktop screens grew by 114% in the first quarter of 2018. With the explosive growth of online video, live events can’t afford to miss out on the increase in ROI live-streaming can bring.
Promoting Events on Social Media? If there's one thing that is especially true about social media marketing, it is that it's constantly changing. Platforms come and go, algorithms change, and as a social media marketer: you have to be nimble on your feet!
Do You Invest in Fliers/Handbills/Posters, etc.? If you do, you know that they're not cheap! Printing materials for your upcoming events can be expensive. If you're going to get materials printed it's important that you protect your investment.
"(Heard) is dedicated to creating dynamic music events with the feel and ingenuity of warehouse style parties, all in the name of the fan experience" If you're familiar with the Austin music scene, then you're no stranger to HEARD Presents. HEARD has been showcasing fresh emerging talent at Empire Control Room & Garage and The Parish - two frequently visited venues in Austin, TX for the past several years, as well as Waterloo Music Festival, one of Austin's premiere camping music festivals.