How can I sell more tickets for my upcoming events? This is the one question every promoter and event organizer asks themselves constantly. If you're in the industry of booking talent, producing, and marketing events, then ticket sales are most likely the lifeblood of your business. Even if you are a promoter that turns a profit only after attendees walk through the door (for example, alcohol sales), the statement still holds true. Think about it: in order to throw a successful party, you need to have people walk through that door - and in order for people to show up, you need to sell tickets!