Behind The Scenes - An Event Industry Blog

An In-Depth Look at PromoJuice's Field Marketing Tool

Aug 22, 2019 6:28:46 PM / by Sebastian Schulze posted in Field Marketing, Helpful Resources, Poster Distribution, Street Team Promotions, Ambassador Program, Event Marketing, Event Promotions, PromoJuice, Guerrilla Marketing

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Do You Invest in Fliers/Handbills/Posters, etc.?

If you do, you know that they're not cheap! Printing materials for your upcoming events can be expensive. If you're going to get materials printed it's important that you protect your investment.

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The Werk Out Music Festival Joins PromoJuice For 10th Anniversary

Jun 13, 2019 11:07:28 AM / by Sebastian Schulze posted in Ambassador App, Festival Marketing, Field Marketing, Our Partners, Poster Distribution, Street Team, Street Team Promotions, Ambassador Program, Ticket Sales, The Werk Out Music And Arts Festival

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"It’s our 10th anniversary and we’re going big" - The Werk Out Music And Arts Festival

Anniversaries are always fun... and ten year anniversaries are even better. For the past decade, festival-goers from all over the Country have travelled from far and away to attend The Werk Out Music And Arts Festival, which has since become a serious player in the Midwest music festival scene. The 3 day camping, music, and arts festival is taking place this year, August 1-3, 2019 at Legend Valley Concert Venue & Campground in Thornville, OH.

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HEARD Presents Joins Forces with PromoJuice 🎤🤘

Jun 12, 2019 12:46:10 PM / by Sebastian Schulze posted in Ambassador App, Field Marketing, Our Partners, Street Team, Street Team App, Street Team Management, Ambassador, Ambassador Program, Event Marketing, Event Promotions, Ticket Sales, HEARD Presents

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"(Heard) is dedicated to creating dynamic music events with the feel and ingenuity of warehouse style parties, all in the name of the fan experience"

If you're familiar with the Austin music scene, then you're no stranger to HEARD Presents. HEARD has been showcasing fresh emerging talent at Empire Control Room & Garage and The Parish - two frequently visited venues in Austin, TX for the past several years, as well as Waterloo Music Festival, one of Austin's premiere camping music festivals.

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Increase Your Ticket Sales 10-15% With This One Simple Strategy (PDF)

Apr 4, 2019 9:43:13 PM / by Sebastian Schulze posted in Ambassador App, Festival Marketing, Festival Marketing App, Field Marketing, Street Team, Street Team App, Street Team Management, Street Team Management App, Street Team Promotions, Ambassador, Ambassador Program, Event Marketing, Event Promotions, Ticket Sales, Hard Copy Tickets

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How can I sell more tickets for my upcoming events?

This is the one question every promoter and event organizer asks themselves constantly. If you're in the industry of booking talent, producing, and marketing events, then ticket sales are most likely the lifeblood of your business. Even if you are a promoter that turns a profit only after attendees walk through the door (for example, alcohol sales), the statement still holds true. Think about it: in order to throw a successful party, you need to have people walk through that door - and in order for people to show up, you need to sell tickets!

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Elevate Your Summer Plans with Levitate Music Festival 2019 ☀️☁️

Apr 1, 2019 7:58:17 PM / by Sebastian Schulze posted in Festival Marketing, Field Marketing, Our Partners, Street Team App, Street Team Management, Street Team Promotions

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"CONNECTING COMMUNITIES THROUGH SURF, SKATE, MUSIC & ART"

Levitate is a community oriented surf/skate shop and apparel line based out of Marshfield, MA. When Levitate Music Festival ("LMF") first began, the idea was to bring people together to celebrate music, arts, and culture. 

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Essential Tips For Successful Street Team Ambassador Programs (PDF)

Feb 19, 2019 7:03:18 PM / by Sebastian Schulze posted in Ambassador App, Festival Marketing, Field Marketing, Helpful Resources, Poster Distribution, Street Team, Street Team App, Street Team Management, Street Team Promotions, Ambassador Program, Event Marketing

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What is a street team anyway...?

A street team (or ambassador program) is a selected group of people that engage with your social media content, hand out promotional materials, and help generate additional revenue for you. Typically, street team members are rewarded with discounts, free tickets, and exclusive perks related to your products or events.

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SOAK UP THE SUN THIS SUMMER AT KICKER COUNTRY STAMPEDE 2019 ☀️

Feb 12, 2019 1:42:11 PM / by Sebastian Schulze posted in Field Marketing, Guerilla Marketing, Influencer, Kicker Country Stampede, Kicker Country Stampede 2019, Our Partners, Street Team, Street Team Management, Street Team Management App, Ambassador, Ambassador Program

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"Soak up the sun, the fun and the best in country music at the Kicker Country Stampede."

For over twenty years, Country Stampede has been serving up warm Kansas sun, ice cold beer, freshly cooked burgers, and a stage for the hottest Country acts in the world to come and play. Since their very first festival in 1996, Kicker Country Stampede has grown to become the largest annual music festival in the state!

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