Why You Should Upgrade Your Audio Setup Since the rise of smartphones and affordable webcams, practically anyone can put together a high quality live stream these days. In fact, there are several instructional videos out there which claim that smartphones are all you need to live stream. While this is mostly true, spiffing up your audio quality can do leaps and bounds to help you stand out. While it is perfectly acceptable to use most modern phone cameras to record video, this just isn’t the case for recording audio.
Live streaming has found its way into the music industry and it is here to stay. Whether hosting a completely virtual event or a hybrid event, live streaming offers a way to engage with a larger audience and provides opportunities for additional revenue. Many musicians, producers, and DJ’s have begun to host live streams in much larger numbers. Twitch saw a 385% year over year growth in their Music & Performing Arts content category. The number of hours watched grew from 3.6M in April 2019 to 17M in April 2020. For the music industry as a whole, that is an indicator that live streaming is in high demand. In addition to performers, music venues have also implemented live streaming. Whether hosting a show with no audience or throwing a hybrid event, live streaming can be a powerful marketing tool and an additional revenue stream for venue owners.
Enhance The Visual Experience of Your Live Stream There's no denying that live streaming is exploding in popularity. StreamElements and Arsenal.gg reported that the live streaming sector grew a full 45% from March to April, 2020. Not only are more people watching, but more people are hosting as well.