An Events Industry Blog
Why Live Streaming is Taking Over Screen time has rocketed by 47 percent on smartphones and tablets. We are connected to the internet now more than ever, but at what cost?! It's clear that this trend has taken a toll on traditional cable companies. According to a study done by Survey Monkey, “60% of those that use both cable or satellite AND streaming services say they’re thinking of dumping cable/satellite in the next 12 months.” Even with compelling service bundles created by cable companies like Spectrum or Time Warner, customers are "cutting the cord" and choosing to put their money towards live and pre-recorded video streaming services.
The Biggest Industry Problem Did you know that the average ticketing service fee in the U.S. is 27%?1For far too long, event organizers have been getting their profits squeezed from all angles: from high ticketing fees, to increasing costs for production and performers, 68% of music festival organizers reported profitability as their biggest challenge.
Have you ever sold tickets online...? If your answer to the above was yes, we know that things don't always go according to plan. Perhaps you had a scanner malfunction at the front gate, or you couldn't export the exact report you wanted. Perhaps you were unhappy with the high fees your ticketing company was charging, or their customer service wasn't there when you needed them...